How Much Should I Pay for Logo Design?

If you’re asking, “how much does a logo cost?” or “what’s the average price of logo design in the UK?”, you’re not alone. Logo design prices across the UK range anywhere from £10 to over £10,000, depending on the route you take – from AI tools and Vistaprint logo makers to freelancers and professional agencies. This guide breaks down each option, with realistic pricing, pros, cons, processes, and the kind of customer each one suits.

Option 1:
AI & Logo Maker Tools (e.g. Vistaprint, Canva)

Who is this for and what does the process look like?
This option suits hobby businesses, early-stage start-ups, side hustles, students, and anyone who needs something fast, cheap, and temporary. The process is entirely DIY: you enter your company name, choose a colour palette or icon, and download one of the automatically generated logos. There’s no consultation, creative development, or revision process. Ownership is limited and you usually don’t get vector files.

Typical logo design price: £10–£50 (sometimes free)

Pros: Very cheap, fast, accessible, zero commitment

Cons: Template-based, poor originality, no scalability, and limited usage rights

Timeline: Instant to one hour

Option 2:
Freelance Logo Designers

Who is this for and what does the process look like?
This route works well for small businesses, micro businesses, self-employed trades, and start-ups seeking something more tailored than AI but still affordable. The usual process includes an email or calls to confirm your brief, one to three logo concepts, and one or two rounds of revisions. Communication standards vary, and strategy is usually light or non-existent. Final files typically include JPG, PNG, and sometimes vector formats.

Typical logo design prices (UK): £100–£800

Pros: More originality than AI, access to a real designer, some file flexibility

Cons: Quality is inconsistent, limited brand thinking, varying communication and turnaround

Timeline: under 1 week

Option 3:
Professional Logo Design Agencies (like us)

Who is this for and what does the process look like?
This approach is ideal for SMEs, funded start-ups, franchises, organisations preparing to scale, and businesses that care about long-term brand equity. The process usually includes brand discovery or strategy sessions, research and concept development, collaborative refinement, and delivery of brand-ready assets. You’ll often get logo variations, vector formats, colour palettes, brand guidelines, and consistent application support.

Typical logo design cost (UK): £300–£5000+

Pros: Strategic thinking, originality, full rights, scalability, professional execution

Cons: Higher cost and a longer timeline – but stronger return on investment

Timeline: 1-2 weeks depending on scope

Hidden Logo Costs Most People Don’t See

Cheap options often leave out key deliverables:
• Vector files (EPS, AI, SVG)
• Ownership or usage rights
• Colour variations and formats
• Brand guidelines
• Social media or print-ready versions
• Concept rounds and revisions

What seems cheap at first can become expensive once revisions, reworks, or rebranding are needed.

Recent Logo Design Client Examples

A beauty brand paid £80 for a freelance logo they later couldn’t trademark. We created a fully original logo with proper rights for £600, and they now stock products in boutiques and salons.

A construction company used a £30 AI tool but found their logo pixelated on uniforms and vans. We reworked it professionally for £400 with scalable vector files for signage, print, and digital use.

A tech founder spent weeks bouncing between Vistaprint and Fiverr without results. After investing £1,500 with us, they received a full visual identity and now pitch confidently to investors.

So how much should you really pay for logo design?

Here’s a realistic UK price range breakdown:
• AI / Logo maker tools: £10–£50
• Cheap freelancers: £50–£250
• Mid-level freelancers: £250–£800
• SME agencies: £750–£2,500
• Full-service branding agencies: £3,000–£15,000+

It all depends on your business stage, goals, and how important your brand identity is to your growth.

Our Logo Design Approach

At Invincible Brands, our professionally designed logo packages typically include:
• Discovery and positioning session
• Original logo concepts
• Revisions and refinements
• Full ownership and vector files
• Colour palette and typography assets
• Versions for print, digital, and social

Prices start from £300–£1,200 depending on requirements – and we never use templates or AI shortcuts.

Ready to get a logo that actually works?

If you’re growing something with long-term potential, you deserve more than a quick download or generic graphic. Whether you’re replacing a placeholder or starting from scratch, we’ll help you get it right.

Get in touch today to discuss your logo and brand identity – no pressure, no jargon, just straight advice.