About Dan Newton
I’ve built brands for adidas and Clarks. Now I build them for businesses like yours.
I’m Dan Newton. I’ve run Invincible Brands from Ponteland, just outside Newcastle, since 2019.
For the first part of my career I worked brand-side at some of the biggest names in sport and footwear. Clarks Originals, New Balance, adidas and Regatta Group. Now I work with small businesses, start-ups and owner-run firms. It’s the same thinking, at a scale where you can see what it does.
25
years in brand and product
4
global brands: Clarks, New Balance, adidas, Regatta
2019
the year I set up Invincible Brands
5.0
average Google rating
What I learned in big-brand rooms
I sat in a room at adidas once, as a stand-in for my boss, while a table of VPs and category heads tried to agree on one big idea for the World Cup. An hour in, nobody had asked the obvious question. So I did. The room went quiet, then everyone agreed it was what they’d wanted all along.
That’s been the pattern ever since. The brand that wins usually isn’t the one with the biggest budget or the cleverest logo. It’s the one that’s clearest about what it does and who it’s for.
Big brands spend millions learning that. Small businesses can’t afford to, and they don’t need to. They need someone who’s already learned it.
Where I’ve worked
- Clarks. VP Originals, then Global Head of Product (Kids)
- Regatta Group. Global Head of Product
- adidas. Senior Global Category Manager
- New Balance. Senior Category Merchandising Manager
Why I work with small businesses now
Most of the owners I meet are brilliant at what they do. Accountants, consultants, therapists, trades, clinics. The work is excellent. The problem is explaining it. Their website sounds like everyone else’s, their logo was done in a hurry, and referrals dry up the moment someone compares them with a competitor online.
That’s the gap I fill. I help you get clear on what makes you different, then make it look and sound that way everywhere. Your logo, your website, your messaging.
And you deal with me. Not an account manager, not a junior. The person with the big-brand background does the thinking and the work.
How working with me goes
- We talk first. A 30-minute call about your business, your customers and what’s not working. No charge, no pitch deck.
- I ask the awkward questions. Who’s it for, why you, and why now. This is the part most designers skip, and it’s the part that makes everything else work.
- I design it. Logo, identity, website or all three, built on what we agreed.
- You get a clear price up front. Tiered options, so you choose what fits your budget. No surprises.
What clients say
★★★★★ 5.0 from 55 Google reviews
Outside the studio
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If someone’s pointed you my way
Thanks for checking. The easiest next step is a 30-minute call. Tell me what you do and what isn’t working, and I’ll tell you honestly whether I can help. I’m in Ponteland and work across Newcastle and Northumberland.
Or email start@invinciblebrands.co.uk or call 07919 695780
