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One idea a month on making your business clearer to buy from, plus one small fix you can do that afternoon. Drawn from 25 years in brand, from adidas, New Balance and Clarks to small firms across the UK. Every edition is below, newest first.

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One idea a month on making your business clearer to buy from, plus one small fix you can do that afternoon. Drawn from 25 years in brand, from adidas, New Balance and Clarks to small firms across the UK. Every edition is below, newest first.

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